Author Colleen Hoover's word-of-mouth success

Colleen Hoover’s years as a published — and self-published — fiction writer have been one long, pleasant surprise.
Colleen Hoover’s years as a published — and self-published — fiction writer have been one long, pleasant surprise. The Texas-based Hoover broke through in January 2012 when she released her novel “Slammed” through an .com program. It became a showcase for how an author in the Internet age can succeed through luck and worth of mouth. Now, her novel “It Ends With Us,” which was first published in 2016, has been selling tens of thousands of copies a week and topping bestseller lists — thanks largely to its popularity on #BookTok. That's the TikTok niche where young readers talk up their favorite works.

Selling the Hug Your Customers Way by Jack Mitchell - Audiobook

How Colleen Hoover Rose to Rule the Best-Seller List - The New York Times

Colleen Hoover Writes Charming, Addictive Novels. Her Own Rags-to-riches Story Reads Like A Bestseller - The Independent

Verity: Hoover, Colleen: 9781791392796: : Books

Slammed: A Novel (1): 9781476715902: Hoover, Colleen: Books

It Ends with Us by Colleen Hoover, Paperback

Meet Colleen Hoover, the 'It Ends With Us' Author Taking Over BookTok

Slammed: A Novel (1): 9781476715902: Hoover, Colleen: Books

U.S. Book Show: How TikTok Is Transforming Book Marketing

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