Sartorial Fandom University of Michigan Press

In recent years, geeks have become chic, and the fashion and beauty industries have responded to this trend with a plethora of fashion-forward merchandise aimed at the increasingly lucrative fan demographic.

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Jim Harbaugh Inspires a Run on Khakis at Michigan - The New York Times

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PDF) Sartorial Fandom: Fashion, Beauty Culture, and Identity

PDF) Envisioning queer female fandom

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