We Need Diverse Books And Scholastic Inc. Extend Partnership On Diversity Flyer Distribution

We Need Diverse Books and Scholastic Reading Club expand their partnership for 8 additional diversity-focused flyers to be available nationwide in 2016-2017. The success of their first flyer, for grades 4-8, in fall 2015 reflected an increase in sales for diverse titles even more so than titles representing marginalized voices in Scholastic Reading Club
We Need Diverse Books and Scholastic Reading Club expand their partnership for 8 additional diversity-focused flyers to be available nationwide in 2016-2017. The success of their first flyer, for grades 4-8, in fall 2015 reflected an increase in sales for diverse titles even more so than titles representing marginalized voices in Scholastic Reading Club's non-diversity specific flyers, creating a new context in terms of promoting these books.

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