ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold
Por um escritor misterioso
Last updated 16 junho 2024
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://gameworldobserver.com/wp-content/previews/post/zimad-on-how-it-tripled-domino-onlines-player-count-and-increased-its-ad-revenue-fivefold.png)
In 2020, ZiMAD was looking to acquire a casual game that would seamlessly fit into its portfolio of board games, when it found Domino Online. At the time, however, its metrics were mediocre at best. In this article, Yana Vesnina, M&A manager at ZiMAD, explains why the publisher decided to buy the game and how it managed to dramatically increase its revenue.
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://i.ytimg.com/vi/mKqHm28Voxk/maxresdefault.jpg)
The domino effect: How sales leaders are reinventing their go-to-market in the next normal
Solved How Domino's became a S19 Billion Ecommerce Giant
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://venturebeat.com/wp-content/uploads/2022/07/zimad-office4.jpg?w=400&resize=600%2C900&strip=all)
ZiMad moves beyond jigsaw puzzles as it expands mobile game publishing
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://gameworldobserver.com/wp-content/uploads/2023/10/zimad-ai-9.png)
ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://gameworldobserver.com/wp-content/uploads/2023/10/zimad-ai-logos.jpg)
ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://image.cnbcfm.com/api/v1/image/106334183-1578943648578gettyimages-526250086.jpeg?v=1578943742)
Domino's (DPZ) 3Q 2021earnings beat
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://aaronallen.com/wp-content/uploads/2018/06/Dominos-Digital-Growth.png)
How Domino's Turnaround Gained Nearly $12b in Enterprise Value
Solved How Domino's became a S19 Billion Ecommerce Giant
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://finmodelslab.com/cdn/shop/files/101-Franchisee-Food-Financial-Model-Reports-All-In-One-Place_031b96b0-4004-43e6-9f53-7d9e157ae037.jpg?v=1692715440)
Maximize Profits with Domino's Franchise: Financial Model Insights
![ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold](https://zimad.com/wp-content/uploads/2021/06/dom_2107_v1_490x490_en_02-min.jpg)
Domino Online - ZiMAD
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