Presentation matters: The effect of wrapping neatness on gift attitudes

University of Nevada, Reno researchers explore how wrapping gifts too neatly inflates the expectations of the gift inside.

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The science of gift wrapping explains why sloppy is better

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Presentation Matters: The Effect of Wrapping Neatness on Gift

Gift Recipients' Beliefs About Occasion‐based and Nonoccasion

Presentation matters: The effect of wrapping neatness on gift